Big Lessons from Big Business
Host Kory Grushka catches up with long-time colleague, Jeremy Bolian, President of Four Peaks Brewing Company. They explore the invaluable lessons Jeremy learned while working at corporate giants, like McKinsey and Anheuser-Busch, in roles spanning from strategy to insights to sales.
Jeremy recounts how his non-linear career has shaped his approach to business, marketing, and consumer understanding—and how he now applies them at a smaller scale in the craft beer industry at Four Peaks.
Jeremy breaks down how to get closer to the consumer, why simple and actionable insights matter, and why empathy is the key for successful cross-functional teams.
What You’ll Learn:
• The best insights come from being out in the field
• Insights, marketing, and sales must work together to drive real business change
• Understanding your customers (and your team) leads to smarter decisions
• Small businesses must be scrappy with insights
• Marketing needs to be fun and unexpected
Jeremy’s Bio:
Jeremy is the President of Four Peaks Brewing Company. He worked for Anheuser-Busch across a variety of Global Strategy, Marketing Strategy & Insights, and Sales roles. Prior to Anheuser-Busch, Jeremy spent time as a consultant with ZS Associates and McKinsey & Company.
More from our guest: Jeremy Bolian
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