At the Crossroads of Synergy and Storytelling
This week, Samrat sits down with Todd Sussman, Chief Strategy Officer at FCB New York, to discuss the intersection of creative strategy and data-driven insights. From his early days in CRM strategy to his leadership roles at renowned agencies like Wonderman, Grey, and McCann, and culminating in his current position at FCB, Todd's reflections on the ever-evolving relationship between insights and creative teams offers real insight into how storytelling can bring data to life and influence brand growth.
What exactly is the importance of creativity, not just as an output but as an essential part of the strategic process? How can organizations harness audience data to drive creative breakthroughs? And how does one balance structure and messiness to foster innovation within teams? All that and more on this episode of Inspiring Insights.
What You’ll Learn:
- How to foster better collaboration between creative and insights teams
- The role of storytelling in driving brand strategy
- The balance between data, creativity, and intuition in marketing
- Navigating career transitions in the creative industry
- How FCB applies data creatively to drive brand growth
Mentioned in this Episode:
- The Hathaway Eyepatch Campaign
- FCB's work with Microsoft and Budweiser
About Todd:
Todd Sussman is the Chief Strategy Officer at FCB New York, where he leverages his extensive background in CRM, digital strategy, and brand planning to drive creative excellence. Over his career, Todd has worked at top agencies such as Wonderman, Grey, and McCann, collaborating with global clients like Intel, Microsoft, and Diageo. His passion for combining data with creative storytelling has helped transform brands and launch groundbreaking campaigns.
